This month, Who What Wear UK is shifting the fashion focus from our home turf to exploring international style: Welcome to our Global Fashion Gang. Each Saturday we’ll bring you a special roundup of stylish women you need to know from different parts of the world. First stop: Morocco.
Morocco’s fashion girls—are you following them on Instagram yet? If not, you’re about to, and we’re here to deliver the full download on why we can’t get enough of their style right now. You may have noticed that summer’s doing its very best (albeit in fits and starts) to come through, so at the Who What Wear UK office, we’ve declared that it’s officially time to start wearing our summer wardrobes with gusto—holiday season is fast approaching after all, and we’ve all waited long enough, right? It also coincides with our month of celebrating and discovering global fashion hot spots. Cue a chock load of summer style inspo from Morocco’s top fashion bloggers.
Marrakesh and Casablanca may not have the international fashion clout of Paris, New York or Milan just yet, but great things are happening on the street style scene nonetheless. Rich in culture, steeped in history and no stranger to warm weather, Morocco’s fashion pack has got chic summer style well and truly down. Fashion girls here know just how to blend mainstream designer trends (think Prada sandals and Jacquemus separates) with pieces that speak to their own signature styles. It’s more about dressing well for you and spinning looks your own way than it is about wowing the Insta crowd. Although, inevitably, these girls still do just that.
Whether you’re planning a holiday to Morocco, are looking for stylish new ways to keep it chic in the heat, or just want to see some fresh street style in action, we’ve got the Insta accounts you need to follow. Keep scrolling to meet our four favourite Moroccan fashion bloggers and to shop key pieces to inspire your own summer style.
Style Notes: If you’re a sucker for ladylike style, Oumayma El Boumeshouli’s feed is the one for you. Expect muted and monochrome palettes with plenty of sleek shapes and structured silhouettes. This Jacquemus combo is a particular favourite of ours.
Style Notes: The elegant beachwear formula; raffia hat? Check. Dreamy white dress to throw on over your bikini? Check. Golden tan? Working on it…
Style Notes: The founder of her own fashion brand, Bakchic Clothing, Sofia El Arabi’s Insta feed is a master class in colour and cool. Printed dresses—this one is from her own label—kaftans, maxis and layering; Sofia knows her style signatures and maxes out at every opportunity.
Style Notes: One word: anklets.
Style Notes: Oroma Elewa hails from Nigeria, has lived in New York and is now based in Marrakesh, so it’s little surprise that her wardrobe is a fantastic mix of chic basics and statement pieces. A performance artist and former editor of her own magazine, Pop’Africana (now closed), with a background in photography and design, Oroma is one to follow if you’re all about aesthetics with soul.
Style Notes: This brave ensemble is truly worthy of some praise.
Style Notes: Love pretty prints and bold hues? Look no further than Yasmina Olfi for your summer style inspiration. The fashion blogger’s feed is a riot of separates in bold, juicy shades with a healthy dose of flowing maxi dresses like this Ralph Lauren number.
Style Notes: If you can’t wear a pair of statement trousers in the sunshine, when can you? While Yasmina’s fully committed to the orange in her print, a simple white tee is always a safe bet for the less adventurous.
Scroll through the gallery to shop our edit of Moroccan-inspired style essentials.