The Super-Stylish Instagram Mum We Can't Stop Looking At

If you agree with any of the following things, you're going to be in deep must-go-shopping trouble when we introduce you to our latest Instagram obsession…

1. You have an out-of-this-world adoration and lust for Céline.

2. You want to dress like a chic grown-up without ditching all the fun fashion stuff.

3. You also have an uncontrollable love for the new wave of ultra-trendy American labels like Rachel Comey.

4. You like the idea of these big fashion investments being infinitely wearable via endless outfit combinations, week after week, no matter how busy you are.

5. You'd ideally like all of the above to be captured in your own feed with the 40-degree centigrade sunshine blasting against a bougainvillaea backdrop.

6. You think ugly-chic shoes are of the utmost importance.

Seriously, though, when it comes to our Instagram inspirations, it's refreshing to see @mommplaysdressup, aka Angela Deviatova-Hageali, in the mix. She's not a blogger ticking the standard sartorial boxes: Angela is a London-bred, Dubai-based investment banker, a fashion photographer, and a full-time mother with a handbag collection that rivals the best, plus two very adorable sons. Her Instagram bio reads that she's on the wrong side of her 30s, but we'd beg to differ.

"I struggled in Dubai when we first moved here in 2013," Angela tells Who What Wear UK. "A West End girl at heart, I guess I suffered from a cultural shock, and I missed my friends very badly. I quickly realised that I needed a creative outlet, something like a hobby that would utilise my creative streak. So that's how my styling page came to life. MommyPlaysDressUp is all about expressing yourself through clothes and being comfortable in your own skin."

Go through the gallery to see some of her coolest new looks—then shop from a selection of pieces that tap into Angela's vibe.

Related: 16 Classic Items You'll Find in a Minimalist's 2024 Capsule Wardrobe

shop angela's look

Related: 7 Instagram Accounts That Are Solely Dedicated to Zara

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.