What pops into your head when you think of mum jeans? If the answer is a dorky, clueless mum with bad style, we're going to convince you otherwise. Partly in thanks to the Normcore movement and partly because anything can happen in fashion, mum jeans are no longer an embarrassing faux pas committed by our nerdy mothers, but a cool wardrobe staple worn by models and it-girls everywhere. If you just can't envision mum jeans in a new light beyond your middle school associations, keep scrolling for 12 photos that prove mum jeans are an essential denim style to own, then shop our favourite mum jean picks.
ASOS Thea Girlfriend Jeans in Rich Dark Wash Blue ($66)
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Bec & Bridge Road Trippin Jeans in Black ($329)
Nasty Gal Denim The Milf ($88)
Reformation Mum Jeans in Worn Vintage ($118)
Urban Renewal Vintage Levi's 505 & 501 Jeans ($59) in Indigo