What Does Modest Fashion Really Look Like?

Pinterest UK tells me that searches for "modest fashion" are up 500% since the beginning of this year. The global modest fashion market is already reportedly worth hundreds of billions and is set to scale up by gargantuan proportions over the next five years. A specialist online store called The Modist has just launched—full of suitably modest pieces from an incredible roll call of brand names, and every kind of girl is shopping from the site, whether they identify as "modest" or not.

When you step outside of this specific realm, it's plain to see that runways, cool brands and street style stars alike are also noticeably embracing big shapes, covered-up silhouettes and creative layering. Modest fashion is everywhere. But what exactly is it? As a whole, this movement has been picking up the pace for nigh on a decade, but there's still a fogginess about what it means to be a modest dresser, what it looks like and how it's affecting style-conscious girls right now. Keep reading to discover more.