Moda Operandi’s new pre-fall campaign is a tightly edited study in the top investment-worthy trends that can be worn well into autumn. Because we’re proponents of getting the most mileage out of our favourite pieces (and because, frankly, we like talking about clothes), we caught up with the site's editorial director, Megan Hayes, to get the scoop on what should be at the top of our sartorial minds in the coming months. Scroll down for snippets from our conversation with Hayes and to see and shop the stunning images, shot at a Paul Rudolph building at UMass Dartmouth.
"I’m into the idea of the new bohemian. … It's a little bit moodier, like Anita Pallenberg and Stevie Nicks. … We’re used to seeing the bohemian woman as a festival girl with all of the fringe, and she’s evolved into this sophisticated, refined point of reference."
Shop the Look: Vilshenko Rosie Embroidered Wool Cape ($1725) and Floral Silk Shirt Dress ($1885); Marni Embellished Open Toe Ankle Boots ($1070).
"We’re seeing volume a lot. Playing with silhouette and proportion, and this [above image] is a great example of that trend worn in a wearable way."
Shop the Look (left to right): Preen by Thornton Bregazzi Navy Satin Cadogan Top ($1120) and Navy Peplum Curzon Skirt ($920); Marni Graphic Printed Long Sleeved Blouse ($1130); Marni Printed Pop Socks ($100) and High Heeled Mary Jane Shoes ($905).
"Knits have been a real focus on our end, certainly for pre-fall. We have exciting new additions to the boutique that are more interesting and that have a designer edge. They’re worn in a different way, piled on, or even have an exaggerated hemline—whatever it might be that makes them feel different, but they're also really wearable and multi-seasonal."
Shop the Look (left to right): Rosetta Getty Wool Cotton Tailored Scarf ($1900), Ivory Cotton Cropped Long Sleeve Turtleneck ($460), and Cotton Cashmere Corduroy Slit Pencil Skirt ($880); Tibi Leona Nappa Leather High Heeled Mules ($375); Thakoon Wool Cross Front Turtleneck ($690); Rosetta Getty Ivory Wool Cashmere Crew Neck Slit Sweater ($1200) and Navy Wool Plaid Loose Cropped Trousers ($860); Joshua Sanders Black Fur Sandals ($255).
“The ’70s is a decade trend that continues. … You have these great rich suede pieces, like the amazing Joseph dress [above], and though the colour palette is ’ 70s, the silhouette is very wearable.”
Shop the Look (left to right): Marni Leather and Horn Long Necklace ($870); Joseph Chestnut Max Sleeveless Suede Wrap Dress ($1795); Frame Denim Le Classic Silk Pleat Shirt ($240) and Le Flare de Francoise ($1050).
Which look from the campaign is your favourite? Do you have a favourite trend right now? Tell us in the comments!