Moda Operandi’s new pre-fall campaign is a tightly edited study in the top investment-worthy trends that can be worn well into autumn. Because we’re proponents of getting the most mileage out of our favourite pieces (and because, frankly, we like talking about clothes), we caught up with the site's editorial director, Megan Hayes, to get the scoop on what should be at the top of our sartorial minds in the coming months. Scroll down for snippets from our conversation with Hayes and to see and shop the stunning images, shot at a Paul Rudolph building at UMass Dartmouth.
Courtesy of Moda Operandi
"I’m into the idea of the new bohemian. … It's a little bit moodier, like Anita Pallenberg and Stevie Nicks. … We’re used to seeing the bohemian woman as a festival girl with all of the fringe, and she’s evolved into this sophisticated, refined point of reference."
"Knits have been a real focus on our end, certainly for pre-fall. We have exciting new additions to the boutique that are more interesting and that have a designer edge. They’re worn in a different way, piled on, or even have an exaggerated hemline—whatever it might be that makes them feel different, but they're also really wearable and multi-seasonal."