Gold hoops are one of those items, like skinny jeans and a white T-shirt, which in theory should be very easy to find, however in practice it can be difficult to find the perfect one. Over a year ago fashion influencer Lucy Williams released her latest collection with jewellery brand Missoma, and the gold hoops quickly became a firm favourite with the fashion crowd. The likes of Alexa Chung, Rosie Huntington-Whiteley and Bella Hadid have all worn these hoops, along with almost every fashion influencer in London. There are six available styles, with varying sizes and finishes, from every day subtle hoops to larger styles which are more impactful.
Lucy said to Who What Wear about the designs, "I wanted it to be staples—the perfect chains, the perfect hoops—but to have a maximalist feel to it with a foot in the past. It's my dream collection of jewellery: everything I'd personally want to wear now. Lots of the pieces—the waffle hoops and the lucky charm bracelet—are inspired by my mum's jewellery collection from the '80s." Keep scrolling to see the hoops that Bella, Alexa and more have been wearing.