This Advent Calendar Sells Out Every Year—Here's How You Can Win One

Sponsor Content Created With Missoma

If you’re a regular Who What Wear reader, you’ll already know how often we turn to Missoma for our jewellery needs. Whether we’re looking to elevate our own outfits (honestly, everyone in the office has something from the brand), or recommending, say, the perfect gold hoops to you guys, Missoma is always our first port of call for pieces that are chic, special and won’t break the bank. So when we heard about Missoma’s advent calendar, we could hardly contain our excitement. Yes, beauty advent calendars are great and all, but jewellery doesn’t run out after a few weeks, does it? All we have to say is sign us up.

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(Image credit: Missoma)

This year’s version comes in a sleek black and gold palette in line with the brand’s mission to create "jewellery for everyone.” It’s filled with Missoma’s best-selling jewellery worth over £800, but it only costs £395. (Yep, you read that right). We don’t want to ruin the surprise, but inside you’ll find so many of Missoma’s iconic minimalist pieces, like pendant necklaces, timeless hoops and the Gold Bobble Chain Anklet we all wanted this summer alongside some of its newer styles like hair clips and the Rope Eyewear Chain.

As you would expect, the advent calendar always sells out quickly. But you’ll be pleased to know we’ve also teamed up with the brand to give one Who What Wear reader the opportunity to win one just by signing up here. What are you waiting for?

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(Image credit: Missoma)

Of course, if you miss out on the calendar, there’s always Missoma’s new A/W 21 collection to comfort you. We’ve been browsing since it launched last week, and the celestial, star-inspired drop doesn’t disappoint (no surprises there). According to creative director Marisa Hordern, the collection was created to symbolise "shining on” and "interconnection with something bigger than ourselves.” It’s full of beautiful pieces to dress up with as we reacquaint ourselves with our social lives this season.

Remember to sign up for Missoma’s advent calendar here for the chance to win one, and just keep scrolling to see and shop our favourite pieces from the new collection.

Shop New Missoma Pieces

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.