Apr 13, 2019

In My Opinion, Miss Selfridge Is Spring 2019's Unsung Fashion Hero

by Maxine Eggenberger

We’re all guilty of going into “robot mode” when we shop. Even though my job involves scoping out new trends and finding the last must-have buys to bring to your attention, I too am guilty of defaulting to the same stores when I’m looking to add a new addition to my wardrobe. So in an attempt to reacquaint myself with the brands I’ve been overlooking of late, I decided to broaden my shopping horizons, and in doing so, I’m now hooked on one brand in particular: Miss Selfridge.

Topshop’s sister brand has always been a firm fixture on the high street. In my teen years, I remember Miss Selfridge fondly as my go-to for spending my part-time earrings. Of course, I’ve dabbled in its collections over the years but it wasn’t until I perused its new-in section a few weeks back that I realised just how good its gotten. In fact, I’ll even go as far as to say that its spring/summer 2019’s best-kept secret.

From checked blazers and slip skirts to cool co-ords and gorgeous floral dresses, what Miss Selfridge has created is essentially the ultimate Instagram-ready starter pack. And get this: It’s all ridiculously affordable—not one piece on my wish list is over £50. What’s more, it appears I’m not the only one who’s impressed with Miss Selfridge’s latest offering. Now that I’ve pointed it out, I guarantee you’ll see hoards of British influencers wearing pieces from the brand.