The First Runway Designer to Debut Entirely on Instagram

This season, Misha Nonoo is taking a very different approach to New York Fashion Week. The CFDA designer and Forbes “30 Under 30” artist is ditching the runway and presenting her S/S 16 collection exclusively on Instagram. “I’m [a] visual learner and use Instagram as a tool frequently for sourcing inspiration. I wanted to take a risk this season and tell my collection’s story in a creative, approachable format that allows me to have a more intimate conversation with my woman,” says Nonoo.

The designer teamed up with KCD Digital to bring this concept to life and create a truly innovative approach to presenting a fashion collection. The “Insta-Show” will debut during New York Fashion Week, going live at 10 a.m. EDT on Saturday, September 12, 2015, on the newly created Instagram handle @mishanonoo_show. The account will remain private until minutes before the show kicks off. So be sure to give the account a follow and enjoy the collection live on Instagram this Saturday!

Until then, scroll down to shop Nonoo’s fall designs available now!

Misha Nonoo Jolie Dress ($395)

Misha Nonoo Celeste Sweater Dress ($495)

What do you think of Nonoo’s innovative approach to fashion week? Do you plan to tune in for the Insta-Show this Saturday? Let us know in the comments below!