In my time as a fashion journalist, I've always been more interested in the little trends that are poised to go big. I'm talking about the ones that magically bubble up to prominence on the streets or that your friends start messaging about. I'll devour a Bottega Veneta runway collection as hungrily as the next fashion lover, but my passion lies in finding the looks, items and styling ideas that are organically growing through the season, day by day, IG post by IG post. Many of these microtrends do indeed have Instagram or TikTok as their fertile ground, which makes them easier to chart than ever—if you're looking closely.
Things in the world of microtrends do move fast, but that doesn't mean that pieces on the rise fall out of favour quickly once they've peaked. What happens is they reach a tipping point—take Birkenstocks or tie-dye as a good example—and just become a standard part of the fashion outlook. Neither on- nor off-trend, former microtrends may not be as edgy as they were at their inception, but they still have plenty of mileage to offer.
With the fashion mood for summer 2021 being exuberant and joyful, it's no great surprise that the microtrends I'm noticing are all pretty upbeat or loud. Think basics that come in bold colours or retro throwbacks and outrageous detailing that provide uniqueness. Now is the time to try something different, so keep scrolling for the six microtrends I think are about to hit the big time.
1. BRIGHT BUTTON-DOWNS
All of these kooky plastic, resin and rubber pieces look even more fun set against this season's rainbow manicure trend.
Just think: What would you have worn in the '90s? That's a solid starting point for this jewellery trend.
A crochet top with cherries on top! I mean, it doesn't get more "I can't wait to go out" than that.
If you really want to invest in this trend, Etsy is a treasure trove of crochet, both vintage and new handmade pieces.
4. CRINKLE CUTS
Whether you're picnicking or cooking in the kitchen, a little headscarf is actually quite useful.
We've noticed the trend has been particularly popular in France and Scandinavia. England, you're next.
If you're after that romantic Riviera vibe, the headscarf will do it.
Matching your headscarf to your dress? It's a thing now.
The majority of these tie-up pieces come in black or white, which makes them all the more sophisticated.
Many tie-up tops are designed to be paired with matching tie-up skirts or trousers.