There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences.
But who should you really be following? We teamed up with digital fashion company Launchmetrics to compile a list of the most powerful micro-influencers of 2018. Launchmetrics' data experts analysed Who What Wear's own audience to find the 12 accounts that (according to science) our readers will love the most. Clever right? Keep scrolling to see the 12 micro-Instagrammers to follow now.
1. Chloe Plumstead
Best for: Simple outfit ideas and every day basics. Chloe is a fan of tailoring, T-shirts and hair accessories.