There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences.
But who should you really be following? We teamed up with digital fashion company Launchmetrics to compile a list of the most powerful micro-influencers of 2018. Launchmetrics' data experts analysed Who What Wear's own audience to find the 12 accounts that (according to science) our readers will love the most. Clever right? Keep scrolling to see the 12 micro-Instagrammers to follow now.
1. Chloe Plumstead
Best for: Simple outfit ideas and every day basics. Chloe is a fan of tailoring, T-shirts and hair accessories.
2. Lauren Patricia Black
Best for: Colour, print and more colour. You'll rarely see London-based Lauren wearing black, as bold co-ords and printed minidresses are her staples.
Best for: High-street finds. Laura tends to wear the likes of New Look and ASOS, so she's one to follow for affordable outfit ideas.
4. Liv Blankson
Best for: Holiday style inspiration (she has the best swimwear collection) and ways to make sportswear look elevated. She's a big fan of box-fresh trainers and tracksuits.
5. Erica Davies
Best for: Practical styling tips and interiors inspiration. Plus she always finds the best pieces in M&S.
Best for: Laid-back expensive-looking outfit ideas. This French influencer also has an eye for the best pieces in Mango.
7. Camilla Ackley
Best for: Pictures that you can't help but smile at. Camilla adds fun graphics and illustrations to all of her posts, giving her outfit pictures a scrapbook feel.
8. Hannah Crosskey
Best for: High-street pieces that inevitably sell out. This Brighton-based blogger always finds the best pieces in Zara.
9. Tonya Smith
Best for: Denim. This fashion influencer is based in Portland, Oregon, and nine times out of 10, she's wearing jeans. In other words, she's the girl to follow if denim is your second skin.
10. Aline Kaplan
Best for: Classic style and travel inspiration. Aline tends to wear simple outfits, leaning on blazers, trench coats, white shirts and linen separates.
11. Jana Rose Carrero
Best for: Streetwear and colourful outfit combos. She wears trainers, deconstructed tailoring and slogan socks.
12. Natasha Ndlovu