How Meghan Markle Has Changed How Women Dress During Her 365 Days as a Royal

It's officially been a year since Meghan Markle and Prince Harry announced their engagement in the gardens at Kensington Palace. Since then, Markle's fashion choices have been influencing women all over the world. Case in point? A year ago today, Markle wore a white wrap coat by Canadian brand Line the Label. The rush of visitors to purchase the coat caused the website to crash, but this is just one of the hundreds of examples of the power of the "Meghan effect."

Sunglasses brand Finlay & Co saw a 1000% increase in sales thanks to the duchess. Net-a-Porter had a 176% increase in Veja sales the week Meghan wore them and a 442% increase in sales of her black Castañer espadrilles. The impact isn't just in the week that follows a Meghan sighting, though. Her Strathberry tote and Charlotte Elizabeth Bloomsbury leather bag still have waiting lists months after she wore them. And the brand Outland Denim revealed they could hire 30 new seamstresses after she wore a pair of black skinny jeans and caused a 2300% increase in sales.

According to fashion search engine Lyst, on average, a brand she wears sees a 200% increase in searches, so Markle has been crowned the third most influential celebrity of the year (behind Kim Kardashian and Kylie Jenner) by the site. Meghan is clearly aware of the impact she can have with a pair of jeans or shoes, so she is careful to select brands that align with her own personal beliefs.

Meghan has adopted the royal trick of wearing British designers to boost our fashion industry—from wearing Marks and Spencer to a gown from London's couture house Ralph & Russo. But she is also carefully promoting a sustainable message too, and not simply by avoiding throwaway trends and forming a classic, timeless style.

Markle is now known for wearing brands with an ethical standpoint. On her royal tour, she wore a striped dress by Reformation and a pair of trainers by vegan, eco-friendly French label Veja. Stella McCartney, a leader in sustainable luxury, has become one of Meghan Markle's most trusted designers since becoming a royal. McCartney even created the duchess's second wedding dress and has since been her go-to for a number of official visits.

Meghan wears pieces that don't just benefit established, giant retailers—she is maximizing on the potential impact by selecting little-known brands with a powerful message. The sustainable denim brand Outland, for example, is a company created by an Australian couple who manufacture in Cambodia and provide support and a career path for women who have survived human trafficking. She has worn handbags by Givenchy and Gabriela Hearst, but she's also carried a leather bag by Charlotte Elizabeth, a designer who launched her accessories brand when she was 21 and had been paralysed for over a year.

Meghan is certainly selling pairs of trainers and wrap coats by the thousand, but she's also promoting the message that we all need to be more thoughtful about where our clothes come from as well as how long they will last within our own wardrobes.

Next up, see all of Meghan Markle's looks before and after she became a royal.