According to fashion search engine Lyst, on average, a brand she wears sees a 200% increase in searches, so Markle has been crowned the third most influential celebrity of the year (behind Kim Kardashian and Kylie Jenner) by the site. Meghan is clearly aware of the impact she can have with a pair of jeans or shoes, so she is careful to select brands that align with her own personal beliefs.
Meghan has adopted the royal trick of wearing British designers to boost our fashion industry—from wearing Marks and Spencer to a gown from London's couture house Ralph & Russo. But she is also carefully promoting a sustainable message too, and not simply by avoiding throwaway trends and forming a classic, timeless style.
Markle is now known for wearing brands with an ethical standpoint. On her royal tour, she wore a striped dress by Reformation and a pair of trainers by vegan, eco-friendly French label Veja. Stella McCartney, a leader in sustainable luxury, has become one of Meghan Markle's most trusted designers since becoming a royal. McCartney even created the duchess's second wedding dress and has since been her go-to for a number of official visits.