When most of us think of Maxim, we envision “hotness”-focused coverage of women, busty babes in compromised positions, and sexed-up cover lines that promise to change men’s love lives for good. But the magazine’s first-ever female editor in chief, Kate Lanphear, has quite a different vision.
Lanphear just put the first-ever solo man on the cover of Maxim; while men have appeared on flip covers as well as alongside women, never has a guy appeared on his own on the cover. Her choice for the magazine's September issue? Idris Elba.
"There was no one else in the world more badass than Idris," she told Racked of the decision. "For me, he was really the perfect embodiment of what I think the new Maxim man is. He’s multi-dimensional, he’s complex, he’s sophisticated, but he’s down to earth."
For our part, we're super into the new direction Maxim is heading. Check out the cover above, and sign up for subscription to Maxim! Then tell us your thoughts on the cover below.