We also can't ignore the role that social media has played in this social revolution, with apps such as Instagram having a democratising effect on the fashion industry. Filters and editing apps might've sparked a highlights reel culture, but these platforms have also allowed a new and more diverse range of people to be given a voice. The sceptical need merely glance at the follower count of influencers such as Ven's Wife Style (which currently sits at 32.6K) to see the reach of her personal brand.
"I have always been interested in fashion, and I wanted to start my blog to show that style is for everyone," says Renia Jazdzyk, the brains behind the blog. "I think we are starting to introduce a slightly different definition of age. Building a brand based on one type of appearance or age is no longer financially viable. The fashion industry is listening to market needs, and it's clear that mature women want to look attractive and are still interested in fashion. A good example is Zara's and their timeless collection, which was addressed to a more demanding mature recipient, who prefers quality over quantity."
We might have a way to go still, but these small acts of rebellion are slowly chipping away at the long-held stereotypes around women of a certain age. Let's hope that in a few years' time featuring people of all ages will be standard practice in the fashion industry but, for now, we can be happy that a discussion is underway.
Want to know which mature influencers to follow? Scroll down to discover the nine fabulous bloggers that inspired our style this year.