Instagram Has Spoken: This Australian Bikini Brand Is Trending

There is a new swimsuit brand taking over Instagram, and unlike its predecessors, such as Kiini, all of its swimsuits are super simple and minimal, with the focus on the fit rather than shouty prints or embellishments you'll quickly tire of. When you're spending £193 on a swimming costume you want it to be something that you will love holiday after holiday, and Australian brand Matteau is deliberately turning its back on trends and focusing on flattering cuts. 

Sisters Ilona Hamer and Peta Heinsen created their first collection in 2015, and in two short years, their square-shaped bikinis in white, black and dusty pink and backless and square cut one-pieces have become an influencer holiday staple.

The separates all mix and match, so you can slowly build up your bikini options on each holiday. The Australian brand also has the French-girl stamp of approval, as Jeanne Damas, Adenorah and Marta Cygan of Life of Boheme have all been wearing Matteau. Keep scrolling to see how influencers are wearing Matteau and shop the key styles.

Style Notes: Lucy Williams wears the brand's square-shaped bikini in black with an oversize linen shirt and khaki shorts.

Style Notes: The classic square-shaped bikinis are an Instagram favourite right now. 

Style Notes: French blogger Adenorah has been wearing the classic triangle bikini in a neutral, dusty pink colour.

Photo:

@jeannedamas

Style Notes: It might be simple, but Jeanne Damas shows nothing is chicer than this square-cut black swimsuit.

Style Notes: Lucy Williams is a big fan of Matteau's swimsuits, and we love this black backless swimsuit with criss-cross straps. 

Shop Matteau: