Maternity Style: 7 Expert Pieces of Realistic Advice for Feeling Yourself

I mean, there's the fact that Meghan Markle announced her pregnancy this week, but as someone whose closest friendship circle is currently full of pregnant and/or new mothers, I'm already well on my way to learning a lot about the joys and the trials of having a bun in the oven. I'm also an editor who is always on the lookout to help those in need of fashion advice (that's the reason we set up our private Facebook group, So… Should I Buy This?, which you can be a part of), so I'm acutely aware that this is one of the trickiest times to know what to wear, what to buy and how to feel like yourself.

In some ways, we can be thankful for the rise of social media and the sharing habits of pregnant women on Instagram: it can provide some IRL intel and inspiration. On the flip-side, there's the chance that an unrealistic and unobtainable view on how one might be expected to look during those nine months can be portrayed instead, which seems rather stress-inducing.

Rather than blindly plucking pictures from the internet without any knowledge or context, I sought out expert information. That help comes in the form of super-stylist and Who What Wear UK columnist, Avigail Collins. Her little boy, Che Bobby, is now a (very very adorable) toddler, so she's able to look back on that time with total fashion clarity—noting what worked, what didn't and offering some solid instructions around the basics of feeling right in your maternity fashion choices.

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(Image credit: @avigail.collins)

1. Shop for what you'd normally buy, only bigger. At Zara, for example, she opted for the kind of items she'd normally buy but a few sizes larger. Post-maternity, you can often style out oversized pieces in relatively simple ways (tucking in big shirts, belting bigger dresses, etc.).

2. Stretchy fabrics are key. "I took a leaf out of Kim Kardashian West's book and found the Wolford stretchy boob-tube dresses did look fitted and chic. Some people don't like doing it, but for me, it just worked with my curves," Avigail Collins tells us. "I was seven months pregnant when I wore it first and it still fits me now and I've lost all my baby weight. I wore it once as a dress and once as a skirt, and it works really well as a skirt with an oversized shirt."

3. Long layers and open shirts or cardigans are reliable. "During pregnancy, the thing I wore the most—and I heard this from a lot of other pregnant women—was long cardigans and open shirts. You just get wider and wider around the bum and the hip area. You find that with any top you buy, the bigger you get and the more it rises, so you end up looking like you're in a crop top. I didn't want that for work, so having a long cardigan saved me. I invested and went quite expensive with a Dries van Noten one and an Acne Studios one, and I lived in them. When I'm not pregnant, I'm happy with high street, but I wanted something that was really nice and 'a piece,'" says Collins.

4. You don't have to wear leggings if you don't want to. Avigail advises in the one maternity-specific item you should really buy: jeans. If you're not a leggings girl at heart, there are other options out there, like cool track pants, for example. She says, "Something that really helped at the four- to five-month stage was a look I did with oversized velour wide-leg tracksuit bottoms from Zara (with an elastic waistband), which I wore with little thin knits."

5. Why not experiment with menswear? Avigail doesn't think you need a dedicated "maternity" coat, and that instead, you're better off looking in the men's department for something with a little room. "Why would you need a maternity coat? Why is there a market for that? Can't you just wear a man's coat or oversized faux fur? I wore a man's shearling jacket and I didn't understand why people would think I'd need a maternity coat!" says Collins. The bonus is that afterwards you can use these in the depths of winter for layering purposes, but also it's very chic to belt a big overcoat into shape.

6. Your feet will expand, so your shoe choices have to as well. "I wore Gucci loafers before my feet expanded, and then I wore Nike Air Max trainers, which is funny because I'm not a trainer girl," says Avigail. "My feet got so wide and they were so much comfier. I lived in them, so I got two pairs: a velvet pair and a black shiny pair." As her maternity developed, she found that her swollen feet would only be comfortable in Adidas slides (which the hospital nurses thought were ultra-stylish). This is harder to do during the colder months, but if you can find wider, roomier boots and shoes (many stores now offer wide-fit options), there should be a solution.

7. Little accessories are key. "Something I did a lot during my pregnancy in the spring months was wear a bandana or beret. All of my clothes were really plain and it made my outfits more chic and interesting," says Collins.

For more inspiration, keep scrolling to see some cool, easy-to-copy maternity style outfit ideas below.

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(Image credit: @clementinemcveigh)

Style Notes: There's no better way to make an outfit more exciting than by adding some eye-catching accessories. Take a tip from Clementine McVeigh and go all-out by adding a statement bag, a headpiece and sunglasses.

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(Image credit: Getty Images)

Style Notes: The supremely well-turned-out Eva Chen balances a short, floral dress with flat shoes for a city look that's practical yet pretty.

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(Image credit: @pandorasykes)

Style Notes: Pandora Sykes looked incredible in this Galvan dress. 

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(Image credit: @bat_gio)

Style Notes: Giovanna in the maternity trinity: a wrap dress, sneakers and statement accessories.

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(Image credit: @freddieharrell)

Style Notes: Knitted jumper and jersey dresses are a total godsend, and you don't have to opt for neutral colours. Make a statement like Freddie, pictured here.

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(Image credit: @pernilleteisbaek)

Style Notes: A very cool look to copy if you love wearing leggings.

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(Image credit: @katherine_ormerod)

Style Notes: A jumper and jeans still stand up as a reliable outfit—just add great accessories.

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(Image credit: Elinor Block)

Style Notes: Our very own assistant editor, Elinor Block, is currently on maternity leave. But she made the most of this year's loose-fit dresses and sneakers during her pregnancy.

Related: Maternity Wedding Dresses Are Hard to Find; Here Are the Best Places to Start

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(Image credit: @antoniaobrien)

Style Notes: Silky slip dress and a smart blazer with flat sandals? Thanks, Antonia, for this truly chic combination.

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(Image credit: @thisismothership)

Style Notes: Posh flats and posh knits will make every pair of basic skinny jeans look 100 times more exciting.

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(Image credit: @thefrugality)

Style Notes: Belts aren't entirely out of the question, you'll just need to wear them a bit higher up. Great idea with the knit and pleated skirt combination for a night out, Alex.

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(Image credit: @marianne_theodorsen)

Style Notes: A wrap top is just as useful as a wrap dress during this time. As are trend-hitting trainers that you'll wear over and over again.

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(Image credit: @ginnynam)

Style Notes: Instagram's Virginia Nam knows it too: Shackets are a pregnant lady's BFF in autumn.

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(Image credit: @slickwoods)

Style Notes: Slick's maternity looks have been nothing short of wild, but this ruched dress idea is entirely relatable and well worth considering for more formal occasions.

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(Image credit: @sarahtankelellis)

Style Notes: It definitely seems that dresses have been the default option for so many pregnant women this year—and you can see why when they're this nice.

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(Image credit: @chrisellelim)

Style Notes: Short and long hemlines can work harmoniously together—just see Chriselle's minimalist get-up for proof.

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(Image credit: Getty Images)

Style Notes: A trench coat has never looked so cute.

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(Image credit: Shutterstock)

Style Notes: A slinky maxi dress is a great wear-now, wear-later option.

Next up, the best maternity jeans in Topshop, put to the test.

This piece was published at an earlier time and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.