Everyone's Been Doing This Old-Fashioned Styling Trick at Fashion Week

Matching accessories have always been a thing. In the late ’80s and early ’90s, the thought of buying bags and shoes that weren’t (quite literally) cut from the same cloth would rarely cross one’s mind. Though the matchy-matchy trend went out of fashion for a bit, fast-forward to today and we certainly see the appeal. After all, we can barely muster enough energy to get out of bed in the mornings, let alone set aside precious time that could otherwise be spent sleeping to carefully select mismatched add-ons.

So yes, it’s little wonder that Kate Middleton, the busy bee that she is, takes comfort in coordinating accessories. And it seems other women share the same sentiment, as we’ve noticed matchy-matchy buys are creeping into the outfit DNA of our favourite fashion girls.

We initially dismissed it as a one-off, but when we clocked several fashion month showgoers employing the same trick, we knew we were onto something. Matching your bag to your dress is fast becoming the season’s styling hack of note, and we’re on board.

Related: The Iconic High-Street Dress Brand That Comes Fashion-Editor Approved

Be it the exact same print or fabric, or simply a complementary hue, hold your bag up to your dress and, if it blends in, you’re on the right track. 

The best part? There are plenty of matching dresses and bags to be had for every occasion and budget, meaning everyone can get in on the action.

Related: We Just Found 18 High-Street Bags That Will Make Any Outfit Look Expensive

From It prints to rather extra feather detailing, keep scrolling to shop our edit of the best outfit-simplifying duos on offer. Then start thinking about what you’re going to do with all that extra time on your hands…

Related: The Best High-Street Pieces We've Seen on Instagram This Week

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Now that’s your dress and bag sorted; it’s time to talk shoes.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.