Bridal historically is very traditional, with few options for those who don't want to wear something ivory, floor-length and classic. There has however been a growing trend for brides shopping for dresses outside of bridal collections, or being more playful with shoes, handbags and accessories. Our Editor in Chief Hannah Almassi, for example, wore a white and black runway dress she loved and avoided bridal appointments altogether. The "fashion bride" is becoming an increasingly powerful customer, so it's not surprising that this year alternative bridal collections are launching every single day.
MatchesFashion just launched one of the coolest bridal capsules I've seen so far in 2020, with exclusive bridal items by cult brands like Rat and Boa, Vampire's Wife, Rosantica and more. Everything in this edit is designed to make a statement, so expect lots of feathers, heavy embellishment and unusual silhouettes. It's for a bride who doesn't want to look like everyone else. This capsule also caters to those brides who are throwing weekend-long weddings and need multiple ivory outfits or brides who are looking for a fun evening look to change into after the speeches.