The sudden cold snap has prompted us all to do the big wardrobe switchover; summer clothes have been relegated to the backs of closets or put in storage under the bed, and now it's time to pull out all of your favourite knits, long-forgotten winter dresses and cosy coats. One problem, though: Everything's looking a bit worn out, right? It happens to the best of us, but here at Who What Wear, we have a few handy solutions up our (statement) sleeves.
So if you're looking for those winter boots that are as warm and comfy as they are trend-smashing, or you're experiencing a major fashion dearth for chic sweaters, we've tracked down three up-and-coming British influencers who have given the green light to five highly shoppable, easy-to-copy and genuinely affordable ensembles.
Keep reading to see how some of the UK's cutest dressers are shopping the latest winter collection from Matalan. You'll find some excellent (and fast) solutions for giving this cold weather a run for its money.
"Great winter style really boils down to layers," explains Andreea. "Not only do they keep me cosy, they also let me experiment with different textures and proportions." So it's the perfect opportunity to pile on the knitwear and snuggle up even further with an aviator jacket.
Keeping the palette minimal allows each item to feature subtle detailing, such as the hardware on her ankle boots ("Every woman needs a pair of ankle boots to take her through the seasons in style," she says) or the two-tone split of this simple but effective jumper.
If you're having one of those days where you want to wear loungewear but need to leave the house, Hannah Desai has a very good tip for you: Just add velvet boots. They’re subtle yet super on-trend," she tells us, pairing her new favourites with a soft knot-detail sweater and plain trousers to allow these standout boots to shine.
There's nothing cheerier to wear when the temperature dips than a conversation-starting sweater. Okay, maybe it's also pretty satisfying to locate the one pair of black ankle boots you'll wear all season long. Emma has just ticked off both winter essentials in one swoop with this Millennial Pink knit and chunky pull-ons. "Staying warm can often override anything else, so it's important to try and keep a sense of fun with fashion too," says Emma of her bow sleeves. We couldn't agree more.
Although Andreea's miniskirt is a statement in itself, she'd be willing to take this combination one step further: "For a more striking look, I would wear this green jumper from Matalan with vinyl trousers and a jacket." Meaning this already versatile outfit could work in myriad ways for the work-to-drinks calendar filling up right now.
Hannah knows where it's at this season: Big knits are on her shopping list, and this particular roll-neck can be adapted in an instant to wear with a pretty skirt come party-time and corduroy trousers as they're—and we agree—"really having a moment!"
Go through the gallery below to shop the girls' Matalan picks…