I honestly cannot remember a time when Zara didn't influence my wardrobe. Whether it's a trend-led piece I'm after or just a new pair of jeans (I maintain it's one of the best high-street stores for denim), I can rely on Zara to furnish my wardrobe with pieces I'll love for a long time. But while the Spanish brand has its core audience, the people heading up its umbrella company, Inditex, are smart and know that there are other shoppers out there who are looking for their own little niche when it comes to clothes. For example, its brand Uterqüe is ideal for those who love bold colours and prints. Right now, thanks to the rise of the nu-minimalism aesthetic (new Bottega, we're looking at you), there's definitely a demand for cleaner lines and less fussy pieces that look expensive. In steps sister brand Massimo Dutti.
The shop has been around since 1985, with a womenswear line added in 1995, and counts the likes of Olivia Palermo and the Duchess of Cambridge as fans. It boasts a muted palette and few printed pieces, but what it lacks in bold colours it makes up for in luxury fabrics, sharp tailoring and elegant designs. Every piece that this shop stocks is guaranteed to make you look rich. Whether that's the checked blazer, the khaki jumpsuit or just a grey roll-neck, the brand has nailed the expensive-looking category. Now, that's not to say all the pieces that Massimo Dutti stocks are inexpensive or cheap. Far from it—a leather jacket will set you back over £300. But the white textured shirt is £65 and looks like it costs twice that thanks to the heavy feel of the fabric. Keep scrolling for our edit of the chicest Massimo Dutti pieces to shop this season.