I See This £290 It Bag on Girls Every Weekend in London

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(Image credit: Getty Images)

I can remember when it got to the point where you couldn't move for copies of Marc Jacobs' Stam bag—walking through a London market without bumping into 101 "homages" proved impossible. It was one of the key It bags of the mid-noughties and coaxed into retirement over five years ago; in 2017, however, it looks like another smash hit is in the cards. Instead of a hard-and-fast rise to notoriety, MJ's Snapshot bag has been quietly and steadily garnering a major following since it was introduced a few seasons back.

Although it was initially a retail success after some high-profile sightings on the likes of Bella Hadid & co., it's over the past few months that this little crossbody handbag is now everywhere to be seen on the streets of London, and I see it most commonly on my weekend travels through the city. And it turns out my hunch can be backed up by data. Lyst, the global fashion search engine, informs me that searches have spiked by 200% over the past six months, and one is looked at every three minutes on average.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.