I can remember when it got to the point where you couldn't move for copies of Marc Jacobs' Stam bag—walking through a London market without bumping into 101 "homages" proved impossible. It was one of the key It bags of the mid-noughties and coaxed into retirement over five years ago; in 2017, however, it looks like another smash hit is in the cards. Instead of a hard-and-fast rise to notoriety, MJ's Snapshot bag has been quietly and steadily garnering a major following since it was introduced a few seasons back.
Although it was initially a retail success after some high-profile sightings on the likes of Bella Hadid & co., it's over the past few months that this little crossbody handbag is now everywhere to be seen on the streets of London, and I see it most commonly on my weekend travels through the city. And it turns out my hunch can be backed up by data. Lyst, the global fashion search engine, informs me that searches have spiked by 200% over the past six months, and one is looked at every three minutes on average.