Isn’t social media what fashion week’s all about? Yes and no. On one hand, you could argue that Instagram and Twitter have totally democratised an otherwise invite-only event for fashion lovers everywhere. On the other, isn’t it a time for industry leaders to discover new designers, celebrate creativity and predict what style will look like in the future? Attendees at the Marc Jacobs show today experienced it all, but with a no-social-media rule applied.
Jacobs’s runway started inside New York’s Park Avenue Armory and was sandwiched between two simple rows of folded chairs from which guests watched—with their eyes, not their phones—the hip-hop–inspired collection debut. Instead of a traditional runway format, the models—Kendall Jenner included—continued to walk outside when they reached the end. They continued onto the streets, where they waited for guests to exit the Armory. That’s where attendees found the group of Marc Jacobs–clad ladies waiting for them, phone cameras pointed in their direction (how the tables turn, huh?).
In short, to close out a week of events in New York, Jacobs put on a total anti-fashion show. One that was less about being showy and more about the fashion itself.
Scroll down to see some of the best social media posts that captured the event… with the exception of the runway. Rules are rules!