There are certain fashion-related Instagram hashtags that really take off. See #ChloeGirls, #IHaveThisThingWithFloors or #CelineLovers, for example. Sometimes you'll be there at the inception of a social wave (maybe you were early onto #PlantsOnPink?), and other times you'll get swept up along the way, occasionally feeling late to the party. Right now we sense that we're on the cusp of one tribe that is only going to get bigger throughout the summer. A niche, affordable shoe brand we've been watching for some time is garnering more and more action around its own hashtag…
Shop Marais Shoes
Perfect for outdoor weddings.
According to Marais, these are the "most versatile shoes" it's ever designed.
Heads up—lilac is going to be big news next season.