Is Mango Even Better Than Zara Right Now?
Don't get us wrong, our love for Zara shall never wane, but have you noticed just how great everything in Mango looks right now? Even without us celebrating the greatness of the Great British High Street all week, we'd feel woefully guilty to not let you in on our new affordable go-to.
The scoop on the other Spanish label's radical fashion transformation is down to a switch-up in strategy for 2016. So the plan now is to focus on really trend-smashing, super-sharp drops every two weeks (a much quicker turn around than before) and to highlight these standout additions via very credible mini campaigns. Take Chinese supermodel Liu Wen in the latest lookbook-style shoot for the store's Soft Minimal collection, or the fact that Kendall Jenner kicked off the year's rebooted approach.
On a literal level of how this will affect your wardrobe, you're now looking at a more responsive version of Mango: If the boudoir trend is seriously taking off (and it is), then, boom, you'll not be left waiting for plenty of slip dresses and lace-trimmed camisoles. We're particularly keen on the pared-back pieces for working wardrobes and the excellent lineup of unique footwear and handbags that look way beyond their friendly price tags. You want a babouche shoe? Consider it done.
Less talking, more shopping. Scroll down to see our favourite Mango pieces in store right now…
Related: The 5 Easy Spring Trends That Will Instantly Update Your Wardrobe
Related: The High Street's Greatest Print? It Has to Be Gingham
Related: The Affordable Fashion Label Our Editor Wants to Keep a Secret
Do you agree? Let us know what you think in the comments box below…
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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