If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column—Show Me the (Makeup) Money—to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see inside? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, we’re delving inside the everyday makeup bag of fashion entrepreneur Chinutay.
Originally from Canada and now based in London, Chinutay started attracting our attention via her work on YouTube. Since starting her own channel five years ago, Chinutay has gained over 360,000 followers for her self-taught makeup tutorials, modest fashion lookbooks and vlogs. As well as her success as a content creator, Chinutay has also launched her own fashion label, Chinutay & Co, a collection of simple, luxurious chiffon scarves that continue to sell out.
Building on her professional success, Chinutay has used her global audience and reach to become a real voice for diversity within the industry, and has had her work featured everywhere from Allure to Cosmopolitan. She's also collaborated with top brands like Kiehl's and Lancôme on global beauty campaigns—meaning this lady certainly knows a thing or two when it comes to great products.
"This is my current go-to everyday foundation. I love its light coverage and that it lasts all day long and it doesn’t need to be set, as it has a matte finish. The perfect foundation for my makeup bag!"