This French-Colombian Brand Has the Prettiest Prints Imaginable

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(Image credit: Maison Alma)

You know that satisfying feeling when you notice a brand before it truly takes off? Well, when I heard Maison Alma was debuting on Moda Operandi this week, I knew I couldn't keep it a secret any longer. First launched in February 2017, the brand is based in both Paris and Bogotá, and each piece is handmade in Colombia by expert tailors.

The Moda Operandi launch marks the first time customers can shop Maison Alma's full range of pieces in one place, from its signature statement coats to cute basket bags. One look at these beautiful, artistic pieces, and you'll be convinced they belong in a museum. Scroll down to preorder Maison Alma's handmade items on Moda Operandi.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.