I Asked Some of the Most Influential Women in Fashion What They Dream of Buying

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(Image credit: Style Stalker)

One of the most influential roles in fashion has to be a fashion buyer, as these are the ones who decide what makes it onto the shop floor (or virtual shop floor), influence which brands will be rising stars for the year and decide the items and trends that we collectively think are really worth investing in. Who better then to turn to for a shopping list for autumn winter 2020, then fashion buyers? They first saw these collections back in February before lockdown restrictions were put in place across Europe, and how we get dressed and what we look for in clothes has seen a note-able shift. 

I asked buyers from Net-a-Porter, Matchesfashion, Harrods, Harvey Nichols and Brownsfashion to share the eight items they personally would dream of buying from the autumn winter 2020 collections. Of course the words 'working from home' and 'comfort' will appear again and again as you scroll through their wishlists, as many gravitated towards comfortable knitwear, practical coats and shoes that can double as slippers. There are also some show pieces in there too however that are selected for a life after lockdown, with beautiful gowns, luxury handbags and jewellery that fall into the 'dream buy' category. 

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(Image credit: Style Stalker)

Keep scrolling to see the items these fashion buyers and insiders have on their personal shopping lists this autumn winter. 

Natalie Kingham, Fashion and Buying Director at MATCHESFASHION

Libby Page, Senior Market Editor at NET-A-PORTER

Laura Rowan, Womenswear Buying Manager at Harvey Nichols

Heather Gramston, Head of Womenswear at Browns Fashion

 Lydia King, Fashion Director at Harrods

Next up, see our guide to the key trends for autumn winter 2020.

Emma Spedding