The 14 Cult Beauty Brands Lucy Williams Just Told Us About

Ask any stylish girl with an Instagram account who she follows for both fashion and beauty inspiration, and her first answer will be Lucy Williams of Fashion Me Now. From the jewellery pieces we always want to pick up from her Missoma collection to finding out exactly which highlighter she’s using to get that glow, the London-based super-influencer has become a trusted source for our wardrobes and our beauty kits over the years with her alluring effortlessness—a look so many want to achieve, and can perhaps now do so because she’s here rattling off the cult brands she loves. Keep reading to see the beauty labels Lucy’s getting behind this year.

As a self-confessed beauty nerd, there’s nothing I love more than discovering a new brand while on my travels. Just like when you’re a teenager and discover a super-cool band before anyone else, there’s something satisfying about discovering a new wonder product or beautiful brand and getting to tell your friends all about it. These are a few of the brands I’m currently crushing on after discovering them either at home or on my travels…