L.A. and London Style Are Poles Apart, But All Cool Girls Will Wear These Trends

You'll undoubtedly recognise Louise Roe's beaming smile and impeccable fashion sense from the many times she's graced your screens as a TV host and red carpet reporter. Like a true "slash" generational, British-born, L.A.-based Louise started her fashion adventures as the news editor for Vogue.com and has since then written for countless high-profile publications. As well as penning her book on personal style (respectively named Front Roe), she also tends to her popular eponymous website, where she shares fashion, lifestyle, wedding and beauty advice galore. She'll be back every month on Who What Wear UK to offer you some very important style guidance.

I'm English, but I've lived in the U.S. for nearly 10 years. I truly consider both L.A. and London my homes, and from a style perspective, I've come to know and love the fashion landscapes of both places... and I can confirm they are poles apart! I think one of the most common questions I get asked during interviews is "What is the difference between L.A. and London style?" There are so many stereotypes that exist on each side of the pond—such as American style being flashy and tacky or British style being traditional and stuffy. But in reality, both the U.S. and UK are more influenced by each other than we realise. And despite the difference in climate, there are so many new trends to share this autumn that will work in both cities.