This Is the New Cult Item From Louis Vuitton
Up until recently, Louis Vuitton was one luxury label that didn’t have a fragrance. But in 2016, the brand released seven different perfumes in a range of floral scents, and today a new fragrance has been added to the collection. Le Jour Se Lève, or “the day arrives,” is meant to evoke just that—a bottled-up version of daybreak and the first rays of the morning sun.
Dreamed up by master perfumer Jacques Cavallier-Belletrud, the formula is centered on notes of mandarin and captures the freshness and zest of citrus, but is also punctuated with undertones of jasmine and blackcurrant. It’s light and crisp and the perfect match to a breezy, cloudless day. And here’s the coolest part: The bottles are cult objects that are meant to be passed down and reused over time. The sleek glass vials are primed for your next Instagram, sure. But they are also designed to be refillable and can be with a quick trip to a Louis Vuitton store—which is also where you can pick up your very first bottle. Or you can just head over to the website and have one delivered to your door.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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