We're far from the first to say it, but Los Angeles is currently having a major fashion moment. The bright spotlight on the City of Angels—which just happens to be Who What Wear's home base—officially started early this year, with major brands like Dior and Louis Vuitton announcing they would hold shows here, and it only continues to grow.
While one might assume that New York City still possesses its long-held title as America's fashion capital, we think there are a ton of emerging and existing reasons L.A. might be well on its way to snatching that crown away. Keep scrolling for the major reasons we think L.A. is THE new place to be for fashion!
On May 1, The New York Times ran an exploratory piece by Alex Williams examining a quickly accelerating trend: New Yorkers relocating to Los Angeles.
"In an era when it has become fashionable for New Yorkers to grumble that their own city is becoming a sterile playland for the global-money set (Dubai with blizzards, basically), Los Angeles is enjoying a renaissance with a burgeoning art, fashion and food scene that has become irresistible to the culturally attuned," Williams observed.
The story took off on social media and spurred a conversation that comprises more than 600 comments on NYTimes.com
In April, Louis Vuitton creative director Nicolas Ghuesquière brought his entire LV army to Palm Springs, many Angelenos' vacation spot of choice, just two hours outside Los Angeles. There, he staged the label's Cruise 2016 show, which was attended by international celebrities, bloggers, and editors.
We were lucky enough to be in attendance for that show and can personally attest to the power of such a high-fashion presence in the desert. The New York Times also took note of the show's broader cultural and fashion impact, even going so far as to state that "Los Angeles is becoming Paris amid the palms," a fairly major statement from a preeminent documenter of the fashion world.
In February, Tom Ford brought his F/W 15 runway show to Hollywood. Ford arguably started the trend, since his show preempted both Vuitton and Dior, and the event was nothing short of insanely glitzy; every celebrity from Beyoncé and Jay Z to Jennifer Lopez attended, and every It model from Karlie Kloss to Gigi Hadid walked the runway.
Back in January, WWD reported that Dior would stage its Cruise 2016 show in Los Angeles; something must have changed, because Dior ended up hosting its show in the South of France. But since Dior has eyes on L.A., we can pretty safely assume the label will sink its teeth in soon.
Nicolas Ghesquière isn't the only fashion figure with eyes on Palm Springs; the Who What Wear editorial team hosted a retreat there in May.
As we've previously observed, there is an incredibly powerful group of females who basically run the fashion circles of Los Angeles. As jewellery designers, models, bloggers, and stylists, the group's members are recognised beyond California for their accomplishments in the fashion world.
If you look closely, you'll start to notice that street style stars of all sorts love L.A. After all, who doesn't look good posed in front of a glorious Venice sunset or propped up in front of a cactus-riddled vista in the middle of the desert?
Chiara Ferragni, arguably the world's most successful blogger-turned-tastemaker, recently relocated from her home country of Italy to the bright beaches of Los Angeles. And if she wants to be here, you know the city is doing something right fashion-wise.
And Ferragni isn't the only one—bloggers by the hundreds reside in Los Angeles. From Fashion Toast's Rumi Neely (pictured) to Always Judging's Courtney Trop to Margo and Me's Jenny Bernheim, there are tons of bloggers, both major and upcoming, who call L.A. home.
Do you agree that L.A. is a major fashion capital? Tell us below!