London street style isn't a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, from i-D magazine's era-defining straight-ups in the '80s through to documentary snaps of Carnaby Street's '60s mods and rockers. You'll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won't pass up any chance to see a bustle in action.
Today you may be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there are still style factions present (and many that we draw great inspiration from). London's a place where you can wear your wackiest outfit to breakfast and no one will bat an eyelid. However, it's also a place where you can be ultra-chic and businesslike one day and trend-led the next. Your style can be whatever it wants to be at any given time. And it's true—Brits really do give good outfit inspiration 24/7.
That's why we're bringing a new instalment each month of true London street style to Who What Wear UK. Spring 2018 is blooming, and this past week was a real mixture of super hot and cooler rainy days: That meant dresses were rescued out of hibernation, feet were let free in sandals whenever possible and we all added a little more colour to our outfit ideas. Keep reading to see great outfit ideas from the sidewalks of this fair city.
Style Notes: Student Phoebe knows the shades to be seen in right now are mini. Hers are from… eBay! We're intrigued.
Style Notes: Amanda's & Other Stories dress is the perfect style for the city—pretty but not too whimsical, functional but not boring. Also, her expensive-looking leather jacket is from Zara. Hurrah for the high street.
Style Notes: Student Rumbie has definitely persuaded us to ditch skinny jeans some time soon—her baggy Levis look so good with a knotted H&M blouse, Nike sneakers and hoops.
Style Notes: Katie's plaits and glasses are giving us life. But she also confirms the sandals trend really taking off in London right now: flat, black and chunky. Hers are from Zara.
Style Notes: Alex's minimalist ensemble is the stuff of dreams: Her Maison Margiela mac, Theory crop top, Chloé bag and Paul Smith skirt are forever pieces—but we appreciate that she loves Zara shoes just like the rest of us.
Style Notes: There's a '60s lilt to buyer Georgia's look here—it's in the short hemline and tropical print of her fabulous Zara dress. Also, if you're wondering where her comfy sandals are from, you need to head to Debenhams.
Style Notes: Recognise this dress? Yup, it's another Zara winner. This time styled with Converse for the ultimate London-girl look. Excellent idea, Luisa!
Style Notes: Can we please just take a moment to soak up the brilliance of Kyanisha's bold accessorising here? Her bag and shoes are Topshop, set against an equally eclectic array of vintage clothes.
Style Notes: Amanda is a buyer for Macy's in the U.S., but she fits right into the London scene with that shocking pink suit and Chanel bag. Yes, her suit is also from Zara. Can you spot a theme this week?
Style Notes: Gabriella's an art curator but also a clearly strong curator of her own wardrobe, picking up these great bits from all over the place to channel the '70s: a vintage blouse, Maje jeans, Alexander McQueen sunnies, Xetra shoes and a Ripcurl bag.
Style Notes: Sara's puff-sleeved Mango trench is unfortunately sold out, but her look will inspire you to dig yours out and wear it immediately with red lipstick.
Style Notes: It's only normal that we end up stopping some of London's blogging community, so here's one to know now—meet Felicia and the Zara frock of our dreams.
Style Notes: Byrdie UK's deputy editor, Shannon, knows a good Zara dress when she sees one—this checked beauty will last summer after summer.
Style Notes: Jo's a personal shopper, which explains how she's managed to find the coolest Topshop polka-dot dress and wear it in the most London way going—with sneaks and socks.
Style Notes: Khari is a writer with a wardrobe full of vintage finds—everything she's wearing here has been thrifted and assembled in a unique fashion.
Style Notes: Who What Wear UK's associate social media editor, Isabel, knows a great outfit lies in great accessories: Her white shoes, retro sunnies and cute pearl clip are a dreamy combination.
Style Notes: Nicole's head-of-sales job clearly has led to some sensible purchases of her own—check out that last-forever Givenchy bag, the statement-making Etro robe and stunning Aperlai boots.
Style Notes: How weird is it that we literally just started following Ornella on Instagram before we photographed her by chance on the streets of London? She's a co-ord enthusiast, and this one is from Missy Empire.
Style Notes: Sara's the founder of London fashion rental company Higher Studio—and yes, her total look is Comme des Garçons.
Style Notes: Byrdie UK's associate social media editor, Alyss, has also heard the Zara rumour—this brand's plaid frocks are really something. May we draw your attention to her super-cute Staud bucket bag as well?
Style Notes: Ines Maria is an artist and a student who has the jazziest loose-fitting jeans we've ever laid eyes on: Check out the portrait patches on her Katya Dobryakova denim.
Style Notes: Emma Hoff's hair clip + scrunchie + giant roll-neck combination is just too good to ignore.
Style Notes: Carina McCann is an HR advisor who wears the coolest outfits to work—just look at those wintry pyjamas! A neat Ralph Lauren bag is always a good day-to-day option to carry everything around in.
Style Notes: Beauty editor Dominique found her smart peacoat and midi skirt at Zara (of course!) and brings little extra fun to the mix with a badge-embellished Next bag.
Style Notes: Fabienne's outfit is all about the textures. From smooth leather to patent, ribbed wool to 100-denier tights, this makes a sombre colour palette so much more interesting.
Style Notes: Riku has totally changed the way we feel about wearing citrus brights in the winter—topping and tailing her look with black keeps such summery tones in check for the cooler months. Bravo.
Style Notes: Couldn't help get a close-up on this fun bag.
Style Notes: Patchwork jeans make a statement on their own, so model Lauren only needs to add staples like an aviator jacket, sweatshirt and black ankle boots to make the look 100% awesome.
Style Notes: Model Zavi proves that there's so much to be taken from her black-on-black ensemble. Namely that jet-black denim Zara jacket and edgy fishnets.
Style Notes: Sophia is a 24-year-old student with a truly creative outlook on fashion. Few of us would think to pair royal-blue socks with tan shoes or a smartly tailored jacket shrugged off to reveal a little shoulder. Also, that Ann Demeulemeester neck scarf is just darling.
Style Notes: The way Vera has added oodles of personality to her Prada blazer and tailored trousers is something to behold. From her Moschino belt (an unexpected way to cinch a double-breasted jacket) to her khaki-green fedora, this look is effortlessly cool.
Style Notes: Robin, a store manager, knows where this of-the-moment outfit's key focal point is at the back. This Mango Buckled Jumpsuit (£50) and backless shirt from Topshop are an inspirational and easy-to-replicate combination. We approve.
Style Notes: Pattawee, a student, exemplifies the London fashion spirit: a bit of designer action (hello, Gucci bag), a dash of vintage (her trousers are secondhand) and a little sprinkling of a hot new label (the tee is by Gosha Rubchinskiy).
Style Notes: Now here's a clever new layering trick. See how Miha's placed an embroidered tee over a plain white shirt? It proves you can get some extra mileage out of your summer goods even now. Also, props for a successful one-shoulder shrug of her Alexander McQueen jacket.
Style Notes: This fashion director has clearly been looking at the same pictures I've been ogling of '80s singer Sade. Samantha's accessories are full of wit, so staples like a black velvet blazer and a roll-neck act as the perfect base layer.
Style Notes: Desislava, a journalist, knows a good trend when she sees one. We're into her double-dose of vinyl. Her trousers (and jacket) are from Acne Studios while the bag is a recognisable number from Christopher Kane. The muted colour palette makes this adventurous fabric combination look easy.
Style Notes: Not only has Inês proved it's a great idea to mix 'n' match your frayed denim (Marques'Almeida top and Uniqlo jeans), but she's also proved that it's a good idea to invest in this season's pouch bag trend. The mini-grab style adds a certain cuteness to any grunge look.
Style Notes: Sometimes the most random pieces can work beautifully together, as proven by Annabelle, a PR assistant for River Island. How does she ensure the River Island jacket, ASOS jeans, Topshop shoes and 3.1 Phillip Lim bag all work together? It's down to little highlights of colour tying every piece into a unified concept.
Style Notes: Creative director by trade, seriously creative closet by nature! Clodie has taken the skirt-over-trousers formula to its furthest degree with her neon tube skirt and ruffled pants. This wild getup is predominantly vintage and high street, showing once again that you don't have to spend a fortune to stand out.
Style Notes: It's Fenn's concise all-American stars-and-stripes vibe that we dig here. Her Sandro jacket is such a head-turner that really makes the look shine.
Style Notes: Andrea has given us food for thought. With the student's longline flea market–bought biker jacket and statement frames from Andy Wolf, we've got yet another way to wear that pleated midi skirt.
Style Notes: If you're ever searching for a transitional summer-to-autumn outfit idea, look to communications director Audrey. With her chunky Maiyet sweater set against a leg-baring thigh-slit Céline skirt and knee-high boots from Acne Studios, this ensemble has it going on. Plus, a cognac bag (also from Céline) does a nice job of pepping up the neutrals.
Style Notes: Ida may be studying maths, but she certainly knows a high/low fashion formula when she sees one. Pairing luxe pieces—like a Céline bag and Rodebjer coat—with high-street basics (like her Zara ankle boots) is a clever way to look chic while mixing price points.
Style Notes: It's no wonder that as a personal shopper, Camille has a pretty impressive edit in her own wardrobe. Her modern take on bohemia is inspiring. A Saint Laurent fringed suede cape and denim Current/Elliott culottes are so '70s, but the simple black top, Hermès belt, red Louis Vuitton bag and plain ballet pumps bring the look back to 2018.
Style Notes: Now that's how to make layering look chic. Interior designer Christina Nicholson piles on lightweight, tonal separates to create her look. Shout out to Uniqlo for that excellent puffer.
Style Notes: Eva's an author, but her fashion choices tell just as much of a story. From her majestic fur-trimmed military-style jacket to her quirky glasses (both Gucci) and satin Prada evening dress she wore in the daytime, this subtle tonal combination walks the English eccentric line with great ease.
Style Notes: Channeling Wes Anderson's movies is never a bad move, and senior sales manager Charlotte's yellow Stutterheim anorak certainly does that. We like how she's given it a modern twist with light-wash jeans and Perspex-heeled boots.
Style Notes: Social media producer Christina shows just how elevated a plain grey coat from Zara can be with the swoosh of a giant scarf, some clompy ankle boots and an It bag from Valentino.
Style Notes: Sometimes it's the simplest tweak that can give a plain outfit power. Take the way Edith, a curator, has twisted her plaid scarf around her neck for example.
Style Notes: PA Gemma knows just how to punctuate an all-black outfit: by matching the motif on her Kenzo sweatshirt to a furry bag charm.
Style Notes: Playing a game of fashion mix-and-match is actress and model Elle in her jazzy Self-Portrait Embellished Wide Leg Trousers (£239), worn with thick-soled sneakers, layered Zara knitwear and a clashing leather-sleeved coat. Her trinket necklace adds a travelled-around-the-world nonchalance, don't you think?
Style Notes: We can't help but love this golden shade of mustard. It's big news on the streets right now, and doesn't designer Meryll wear it well? A velvet Prada bag sitting on her brocade Dries Van Noten coat makes for a textural feast—but she brings the London sensibility with sensible brogues, cutoff jeans and a simple sweater.
Style Notes: One way to instantly up your winter game? A strong pair of sunnies. PR intern Mia Micozzi bought her on-trend pair at Camden market. Very thrifty.
Style Notes: Punk is still alive and well in the capital. Sarah brings an unexpected a dash of preppy to her vintage ensemble with a striped Banana Republic shirt peeking out from her sweater.
Style Notes: Ah, now here's a great idea for your summer skirts. Painter Natalia Ocerin bought her gingham number from Zara and has brought it into autumn with a bright biker jacket and sneakers.
Style Notes: Now that's a scarf. Virginia Burlina quite clearly knows the impact of an excellent accessory and has livened up her black jeans with a host of them: Her giant wrap is from Dries Van Noten and her bag is Prada. Proof of investment pieces if we ever saw it.