There are certain items (often from Zara) that I see women wearing almost every day on my commute. There have even been Instagram accounts set up in order to showcase these cult pieces, such as that Zara dress. I did some thorough research to discover the most-spotted items this month (i.e., I asked the Who What Wear UK office and put the question into all my WhatsApp groups) to see which pieces were the most popular in London. It quickly became clear that there are some high-street hits you're bound to see in any office or underground station in the capital. In fact, you might already own some of them.
1. Throw-on-and-Go Dresses
It's almost impossible to walk down the street without bumping into someone wearing thatZara dress, beloved for its cool, low-maintenance appeal. The throw-on-and-go dress has consequently exploded onto the high street, with everyone from Arket to Topshop creating their own iterations.
We were surprised to discover that these sneakers are really popular right now, especially as we know a lot of Londoners love the more simple trainers from Veja. But everyone needs a sneaker selection for different looks and days, right?
There are few closet staples that are as classic as a camel coat. It's the basic adored by everyone from chic Parisian women to fashion-forward Londoners. They're undeniably timeless, so if you don't own one already, now is certainly the time to invest in a camel coat.
The cold weather has officially set in, which means beanie hats have become ever-present (particularly on the morning commute). We've noticed Ganni's tricolour version has been particularly popular, especially amongst the fashion set.
Aside from the streets of London, we've also noticed that checked jackets have been taking over Instagram this season. From shearling trimmed iterations to shacket versions and longline coats, to keep warm this winter, it's best to stay in check.
Initially, we thought we'd credit the popularity of these boots to their obvious practicality. Though after seeing so many pairs on the street of London styled with flowing dresses or slip skirts, we'd hazard a guess to say that it's just as much about the fashion.
Wide-leg jeans are making quite the comeback at the moment—and fast taking over from skinny jeans in certain stylish circles. From Weekday to Zara, there plenty of places to find a great affordable pair.