Logos are a contentious issue in the fashion world. Back in 2018, Hedi Slimane took over as creative director at Celine. One of the first changes he made was to take off the acute accent on the first "e." Die-hard fans were less than impressed all because of one tiny detail—to them, the logo with the accent was everything. Over at Burberry, Riccardo Tisci was met with a similar situation when he changed the serif Burberry logo to sans serif. He also introduced a new monogram style. While the uproar wasn't as loud, there were mixed reviews on what the creative director had done at the heritage brand.
Evidently, logos mean a lot to us, and in 2021, they're back. However, this year, the logo fashion trend is more refined than in previous years. While there are still those T-shirts with big brand names emblazoned across, monograms are huge. From Gucci's trademark Gs all over a skirt suit and matching tights to Max Mara's emblem all over chic silk scarves, this is how the logo trend is appearing this season.
In the Who What Wear autumn 2021 fashion trend report, Editor in Chief Hannah Almassi said that major design houses "are once again turning to their logos and monograms from decades past. Some are dreaming them up for the first time but still clearly referencing back to the classicism and success of the most recognisable symbols in the fashion world."
So however you decide to do it—maximalist or minimalist—just make it a logo. Keep scrolling to see the look on this season's runways, and then shop our edit of the best logo pieces right now.
Photo:Courtesy of Versace
Style Notes: From platform boots to patent jackets, Versace's monogram is very 2021.
Photo:Courtesy of Balmain
Style Notes: There's something so chic about a jumpsuit with Balmain's logo across it.
Photo:Courtesy of Loewe
Style Notes: Want something a bit more low-key? Look to Loewe's quieter take on the trend.
Photo:Courtesy of Gucci
Style Notes: With arguably one of the most recognisable logos, Gucci's skirt suit–and-tights combo definitely stands out.
Photo:Courtesy of Max Mara
Style Notes: The Max Mara logos in clashing colours seem like they shouldn't work, but they do.