Knitwear in This Colour Is Randomly Selling Out Like Crazy

One of my favourite ways to lift my winter wardrobe is to opt for knitwear in punchy shades. My jumper drawer is a sensory overload as I have crewnecks in neon green, baby pink, rainbow stripes and bright blues, and the one colour I find easiest to wear is lilac. I have a lilac American Vintage cardigan and have found that the colour really lifts any outfit.

I'm not alone, however, as one of our most-clicked items on Who What Wear this month is a lilac cardigan by & Other Stories, and I keep seeing influencers in violet cardis. The American Vintage cardigan sold out thanks to endorsements by influencers like Lucy Williams, but there are plenty of other lilac knits that are just as beautiful.

Keep scrolling for how people are wearing their lilac cardigans and jumpers, and shop my favourites that are still in-stock below. 

Shop Lilac Knitwear:

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