Liberty's Advent Calendar Has Just Landed—This Is Why We Think It's Worth It

It takes something significantly special to lull the entire Who What Wear UK team into an awestruck silence, but that’s precisely what happens when the annual Liberty Beauty Advent Calendar arrives at our office. And while we may not have been able to gather around and collectively open each enticing drawer to see what’s inside this year, that doesn’t mean we weren’t as impressed with Liberty’s Beauty Advent Calendar as we’ve been in years gone by. In fact, it just might be the best one yet. 

Launching today, Liberty’s calendar will set you back a cool £225. However, considering it contains £844 worth of the most sought-after products from its iconic Beauty Hall, we think the splurge is well worth the return. You’ll have to be lightning-quick, though, as the Liberty Beauty Advent Calendar has a track record of selling out fast. In fact, the calendar is Liberty’s most successful and fastest-selling product in its 145-year history—and it's on sale now.

This year, 19 of the 25 drawers include full-size products, making it one Liberty’s most generous beauty line-ups to date. Among the products are an array of classic favourites from the likes of Le Labo, Aromatherapy Associates, 111Skin and Susanne Kaufmann; cool discoveries from Beauty Hall cult brands such as Decree, Votary, and Augustinus Bader; plus makeup must-haves from Surratt and Uoma Beauty. The carefully curated edit comes housed in a recyclable box adorned in the iconic Starburst print from the Liberty Classics collection, which will make a gorgeous addition to any mantle, windowsill or sideboard. 

Now, when it comes to beauty advent calendars, people fall into one of two camps—either they prefer to keep the contents of each drawer a complete surprise, or they insist on knowing exactly what to expect to find inside before they buy. Should you identify with the latter, you’ll be pleased to hear we’ve procured the full list below. A word of caution, however: Once you see exactly what the £225 Liberty Beauty Advent Calendar will get you, you’ll struggle to find an excuse not to treat yourself (or a very lucky someone) to it.

The Beauty Advent Calendar contains 25 products: 

Uoma Beauty Drama Bomb Extreme Volume Mascara Mini in Black 8ml (Full Size)

Le Labo Another 13 Eau de Parfum 15ml (Full Size)

Olaplex No.3 Hair Perfector 100ml (Full Size)

Votary Brightening Hyaluronic Serum 50ml (Full Size)

Davines Momo Conditioner 75ml (Full Size)

Augustinus Bader The Rich Cream Vegan 15ml (Full Size)

QMS Medicosmetics Intensive Eye Care Cream 15ml (Full Size)

Dr Sebagh Serum Repair 20ml (Full Size)

Aromatherapy Associates Clear Mind Roller Ball 10ml (Full Size)

Malin+Goetz Lip Moisturiser 10ml (Full Size)

Ren Clean Skincare Ready Steady Glow Daily AHA Tonic 100ml (Full Size)

Dermalogica Multivitamin Power Firm 15ml (Full Size)

Surratt Expressioniste Brow Pomade 5g (Full Size)

Lixirskin Universal Emulsion 30ml (Full Size)

Liberty £15 Gift Voucher

Omorovicza Perfecting Lip Balm 10ml (Full Size)

Susanne Kaufmann Mallow Blossom Bath 30ml 

Hair by Sam Mcknight Happy Endings Nourishing Balm 30ml (Full Size)

Trish McEvoy Beauty Booster Moisture Stick 9.3g (Full Size)

Frank Body Charcoal Face Cleanser 35ml (Full Size)

Vilhelm Parfumerie Dear Polly, Morning Chess + Mango Skin Eau De Parfum 3 X 2ml

Olverum Bath Oil 15ml 

111Skin Hyaluronic Acid Aqua Booster 20ml (Full Size)

Decree SOS Revitalising Eye Mask (Full Size)

Liberty Starburst Print Small Wash Bag


Should the worst happen, and you don't manage to get your hands on a coveted Liberty beauty advent calendar, rest assured you can scroll below to shop most of its impressive contents in varying product sizes.

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