On the heels of announcing Alicia Keys as the new face of the brand, Levi’s is celebrating the launch of its transformative new women’s denim collection with a beautiful photography series by 22-year-old phenom Petra Collins, who counts Tavi Gevinson as a close pal. Collins, who has shot for outlets as diverse as Vice Magazine and Vogue Italia, focuses her lens on inspiring women like Joan Jett and Erin Wasson for the series. In it, the women pause for candid-seeming photos while wearing the new Levi’s collection—notable for utilising its most advanced stretch fabrics and slimming technologies thus far. The photos are pretty dreamy and have us thinking it might finally be time to upgrade our favourite jeans.
Scroll down to see the latest Levi’s collection as shot by Petra Collins.