140 Years On, These Jeans Are Still the Coolest


Collage Vintage

Let’s face it—shopping for a new pair of jeans can be daunting, which is why we’re declaring this week Denim Week on Who What Wear UK. For the past few days, we’ve been equipping you with all the info you could possibly need so you’ll be fully prepped to start your hunt for your next pair. But where did our obsession with denim begin? Levi’s, of course. Here, we look at the history of the iconic denim brand.

Levi's 501s don't need any introduction: Nearly everyone pretty much knows what the iconic jeans look like. But did you know the fascinating history behind the classic denim brand and how it became a household name? We're examining the label's origins as well as the stars who propelled the brand to be what it is today. Keep scrolling for a look at how the Levi's 501s became the wardrobe staple we can't do without.