These 11 Lesser-Known French Brands Are Fashion's Best-Kept Secrets

I often find myself conflicted between wanting to tell you about all the amazing buys and brands I see on my travels and wanting to keep them somewhat hush-hush. Not from you, of course, but from the masses, who might cause an item to sell out before I can get my hands on it or a cool, independent brand I was smug about stumbling across to suddenly be everywhere overnight. This is selfish, I know. What can I say? There's light and dark in all of us. Still, I have no hesitation in sharing my latest findings. It turns out some things are too good to keep to yourself. 

Like me, many of Who What Wear UK's readers are self-confessed Francophiles, persons with an appreciation for all things French. I'm not ashamed to admit I'm borderline obsessed with French style, French influencers, and just about anything that can help me achieve the je ne sais quoi they have when it comes to getting dressed. I buy a lot of my clothes from French brands, and even when I don't, they very much look the Gallic part. So imagine my excitement when my editor, Emma Spedding, asked me to track down the best lesser-known French brands. Challenge accepted.

While there are a couple you might have heard of or perhaps even have a piece from (you must be a fashion devotee if you've found yourself here, after all), the majority of the brands I found are still relatively unknown on Brit soil. So if you're prepared for the influx of compliments you're sure to get when you step out in an item that oozes French appeal, scroll below to discover 11 lesser-known French brands you'll love. 

1. MIRAE

Lesser-Known French Brands: @lenafarl wears Mirae

Photo:

@lenafarl

2. MUSIER

Lesser-Known French Brands: @lefevrediary wears Musier

Photo:

@lefevrediary

3. MICHEL VIVIEN

Lesser-Known French Brands: @vikilefevre wears Michel Vivien

Photo:

@vikilefevre

4. BOUGUESSA 

Lesser-Known French Brands: @monikh wears Bouguessa

Photo:

@monikh

5. LUXE PROVENCE

Lesser-Known French Brands: Louise Pascal for @luxeprovence

Photo:

Louise Pascal for @luxeprovence

6. COPERNI

Lesser-Known French Brands: @maria_bernad wears Coperni

Photo:

@maria_bernad

7. IMPARFAITE PARIS

Lesser-Known French Brands: @sabinasocol wears Impartfaite Paris

Photo:

@sabinasocol

8. MARCIA

9. LES MAINS DE MAMIE

10. MAISONCLÉO

11. ROUJE

Lesser-Known French Brands: @tamaramory wears Rouje

Photo:

@tamaramory
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