We think it’s fair to say that dress brands are having a bit of a moment right now. Countless labels are forgoing the jack-of-all-trades approach and instead shifting their focus to frocks. LoveShackFancy, Rhodes and Sleeper are just some of the names that have skyrocketed this summer, but it never takes long for another brand to come into the sartorial spotlight. As is the case with Les Rêveries.
Founded in NYC by sisters Wayne and Ai, the brand’s dresses have been worn by some of social media’s biggest names—think Lucy Williams, Evangelie Smyrniotaki, Caroline Vreeland and Who What Wear UK columnist Monikh Dale. Florals serve as the main selling proposition, but now it they’re offering up on-trend leopard prints, too. Details include angel sleeves, strategically positioned splits, ruffles and tie-necks. The brand has even created a capsule of all-white dresses that would make a beautiful option for modern brides.
At the brand’s heart, however, is an acute emphasis on the fit of its dresses. “Ultimately, we want to make something that works for our customers,” said Ai. Well, one thing’s for sure—Les Rêveries’ dresses are working for us. Keep scrolling to see and shop our favourite new-season designs.