Even though Santal 33 might be the most spritzed perfume around (try going to a press event or fashion week and not smelling it in the air at some point), it's managed to keep its cult reputation. Of course, there are some fragrance snobs who consider Santal 33's reign to be over, but we're very much into the belief that one should wear whatever perfume you feel attracted to, whether it's "in" or not.
Sure, it's less of a secret than it was 10 years ago. Le Labo fragrances now pop up everywhere from fashion bloggers' Instagram feeds to the bathrooms of the world's coolest boutique hotels. And whilst there are other cult fragrances in the Le Labo family (I'm obsessed with Lys 41, and others in our office love Bergamot and Patchouli), Santal 33 is still the most hyped one.