Feb 6, 2020

This Affordable Homeware Brand Is Still One of Fashion’s Biggest Secrets

by Elinor Block

Home interiors are a very personal space, you can't argue with that. Outside of your wardrobe, it's where you can showcase your personality the most through your style and taste and where your most intimate and private moments take place.

It makes sense then that we always want to find pieces that we love and will want to keep forever. But that doesn't mean we're not drawn to interior trends in the same way we are with fashion. One item that managed to tick both the above boxes (trend-led and long-lasting) was La Redoute's Afaw rug. It became so ubiquitous that the La Redoute team even set up its own Instagram account.

Photo:

@erica_davies

All our fashion friends seem to own one. I bought one for my home (I have just moved house). Erica Davis is credited with starting the trend, writing on an Instagram post: "A lot of people have bought it. The brand told me that since I first featured it on here last March, it has had to be restocked six times!"

Photo:

@thefrugality

While this rug remains perennially popular, it's worth noting that La Redoute has so many other incredible pieces. For example, Alex Steadman of The Frugality owns a very chic coffee table from the brand. When I did further research (all in the name of journalism, of course), I discovered so many gorgeous pieces. From affordable furniture to soup bowls, there's so much on the site that is ideal for a chic home.

Photo:

@monikh

Personally, I'm all for more neutral and natural shades (a trend reflected in the upcoming spring/summer season too). I now have my eye on some great rattan pieces for my bedroom as well as a wicker lampshade that will look incredible over my kitchen table. To see all the pieces to shop on La Redoute, keep scrolling for my edit.

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Interior Design