The Surprising Item Fashion Bloggers Are Making Sell Like Crazy

Every so often, the blogger set gets behind an item and makes it become a cult best seller. You might assume that this year it's all about the Gucci logo T-shirt, which thanks to the likes of Pandora Sykes, Tanya Burr and Lucy Williams gets as many as 2000 searches a day. But the Gucci tee has competition from another piece that's been regularly featured on the Instagrams of super-bloggers everywhere: a £99 rug from La Redoute. Yes, you read that correctly—people are going wild on Instagram over a rug. So much so that this must-have accessory now has its own Instagram page, @the_la_redoute_rug. 

 

Well the secret is out the rug makes for perfect #fwis backgrounds - just look at @iamalisonperry 's!

A photo posted by The_La_Redoute_Rug (@the_la_redoute_rug) on

This Scandi-style cream-and-black shaggy rug is the perfect backdrop for a shoefie, flat lay or mirror selfie, and so has become a must-have fashion purchase. Fashion blogger Erica Davies, who is credited with starting this rug trend, wrote on Instagram about the famous rug: "A LOT of people have bought it. The brand told me that since I first featured it on here last March, it has had to be restocked SIX times!"

The La Redoute team only set up the Instagram account a week ago, with the tagline "This rug is so famous it's got it's own Instagram." La Redoute tells Who What Wear it was the best-selling homeware item of all last season and is still its top-seller this year. Each day, the account features pictures of the rug in bloggers' houses, proving that when it comes to super-affordable homewear, this has got to be one of the most fashionable pieces around. 

Sold? Scroll below to shop for the super-popular rug...

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La Redoute Afaw Shaggy Rug (£99)

Bloggers aren't taking their outfit-of-the-day posts in the street any more—it's all about their stylish interiors. Shop fashion bloggers' must-have interior pieces here.