Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years

What lies beneath our clothing is our little secret. Personally, we find that wearing undies we love gives us a confidence boost unlike any other, which is why we’ve made it our mission to elevate our underwear drawers—starting with the best lingerie money can buy. And first up, we’re turning our attention to La Perla.

La Perla has been creating beautiful lingerie since Ada Masotti launched the label in Bologna, Italy, over 60 years ago. Instilled with the country’s heritage, the brand has become known for its femininity, elegance and sophistication, and continues to offer exquisite designs in silk and lace using artisan techniques.

La Perla Lingerie: @charlottekuhrt



As we’ve come to find during our tenure as fashion editors, it always pays to buy the real deal. So while La Perla’s lingerie might cost more than your typical high-street bras and briefs, we guarantee that, if properly looked after, it’ll last much longer than cheaper alternatives. Plus, we challenge you to find budget underwear that looks half as pretty as the styles that follow.

Keep scrolling to shop our favourite La Perla lingerie, and prepare to feel extra confident every time you wear it.