Move Over, Boomerang: This Is Fashion's Newest Instagram Obsession

This fashion month, one of the biggest trends has been away from the catwalk and in our iPhone applications instead. From Victoria Beckham's glittery Dorothy pumps to the head-to-toe sequin outfits at Halpern, the new season is extra sparkly, which is good timing, especially given that the fashion crowd has just gone wild for the new app Kira Kira. This applies a filter that makes anything shiny or glittery in your pictures twinkle as if by magic.

Eva Chen has been using this for her glittery silver Chanel boots, and the Net-a-Porter team has been putting it to good use backstage at Gucci. So if you've been wondering why people's pictures suddenly look like they're straight from Disney's Cinderella, this is the secret. Kira Kira costs 99p through the Apple Store, and it's super simple to use—you simply press record to take your video, and then you can alter the level of intensity of your sparkle.

Scroll to see how the fashion crowd has been using the Kira Kira app.


A post shared by Eva Chen (@evachen212) on


A post shared by Eva Chen (@evachen212) on


@Gucci + the #kirakira app = too much fabulousness ????✨????#mfw @portermagazine

A post shared by Lucy Yeomans (@lucy_yeomans) on

Next up, we dare you not to smile when looking at the street style pictures from Milan.

Opening Image: Getty Images

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