This week, Kim Kardashian West returned to social media after her robbery during Paris Fashion Week in October, posting pictures on both Instagram and Snapchat. She also kick-started a new denim trend by posting a Snapchat of herself wearing extremely shredded boyfriend jeans. And Kim showed just how powerful she is on social media. According to Look, searches for this style of jean increased by a staggering 3600% just 24 hours after she wore them. Talk about the KKW effect.