This Product Range Promises to Help With Hair-Fall, and We're Sold

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(Image credit: Kérastase)

It’s likely that most of us have complained about our hair falling out at one time or another. Whether it’s coming out in surprising clumps when washing or you’re simply seeing more on your brush than usual, hair breakage and subsequent fall is not uncommon at all. In fact, seven out of 10 of us will experience it at some point in our life. It’s also become one of the leading concerns among us, particularly millennials, above the usual suspects of dryness or damage. Luckily, one of our favourite haircare brands, Kérastase, has an established range of products within its Genesis collection dedicated to preventing the causes and solving the issue of hair fall and to be honest, we’re sold (plus, if Emily Ratajkowski is a fan, it must be good).

It may come and go, but there’s no doubt seeing more hair than normal fall out after you’ve showered can be a worry. Although, when you hear the causes of breakage, it may not come as too much of a surprise, especially if you’re suffering from hair fall right now. Emotional stress, bad sleep, hormonal changes, and even work stresses can all be contributing factors, and it’s fair to say this year has provided a fair share of these so far. Biological factors along with diet (deficiency or even overload of certain vitamins), can affect the skin’s sensitivity and weaken hair from the root. 

On top of that, external stressors such as styling habits, particularly heat styling, can dry out the hair shafts. Even things like throwing your hair up in a tight ponytail or bun (as many of us are probably doing more of these days) and environmental factors such as pollution (wind and UV rays can all cause the fibres to weaken, resulting in increased breakage and subsequent hair fall) can damage your hair.

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(Image credit: Kérastase)

It may sound largely unavoidable without getting medical, but there are easy steps we can take to ensure our hair stays as healthy and strong as possible in order to protect from such factors. Kérastase’s Genesis range is a great place to start. We’ve long been fans of the Kérastase ranges anyway, as they tend to strike the perfect balance between science-backed ingredients and that luxurious salon-like feeling. 

The Genesis range is no different, with powerhouse ingredients like aminexil, the first anti–hair loss molecule, which nourishes deep within the scalp. Both edelweiss native cells and ginger root to hydrate and shield the hair from extreme conditions and stimulate microcirculation to generate healthy, resilient hair. So much so that results include 84% less hair fall due to breakage after six weeks of use. Plus, it smells great, a signature of the Kérastase brand, making indulging in the hair mask particularly enjoyable as part of our Sunday self-care ritual. 

Keep scrolling to shop the full Genesis range as well as some of our other Kérastase favourites for different hair types.

Shop Kérastase Genesis Collection

Shop More of Our Favourites From Kérastase:

Best for Blondes

Best for Fighting Signs of Aging

Best for Fine Hair

Best for Colour-Treated Hair

Best for Frizz Control

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.