Kat Collings Is Named Who What Wear’s First Editorial Director

We’re excited to share that our former Senior Editor, Kat Collings, has been appointed as our first Editorial Director. You’ve may have read some of Collings’ many stories over the past few years. A few of our favourites are The Secret to Wearing High Heels Without Any Pain and 16 Style Lessons Learned From Sex and the City. Collings will be directing the editorial team in creating the type of premium, engaging, and of-the-moment stories that WhoWhatWear.com is known for.

Our Co-Founders are thrilled to announce Collings’ new position. Katherine Power said, “We never felt like we had the right person to take ahold of what we created withWhoWhatWear.com until we watched Kat grow into this role. We found it very difficult to take pedigreed print editors and turn them into successful digital content creators, but also knew that we needed the authority and point of view that comes along with that kind of experience. Kat is the perfect blend of old-school style sensibilities with new-school strategy.” Hillary Kerr added: “Kat personifies the Who What Wear girl. She’s chic, yet approachable, a highly skilled shopper, and digitally savvy. She’s the fashion-forward friend that everyone wants.”

Stay tuned to see our exciting new content initiatives in addition to our core brand stories—trend reports, shopping roundups, and celebrity fashion coverage—you know and love.